Ad & Lead Tracking Software for B2C & B2B Performance Marketers - guaranteed more revenue, deals and leads with the same ad budget
LeadMetrics uses multi-touch attribution and CRM signals to optimize your ad spend toward purchase-ready leads
Integrated with 20+ tools
Companies trust us
One Dashboard. Real Data. Right Decisions.
All your marketing & CRM metrics in one place. Intuitive visualizations and data-driven insights.
Everything you need - in one platform
From the ad to the deal. Tracking, attribution and insights united.
One Code Tracking
One code, all platforms
Up to 30% better results with our Conversion API
Feed the algorithm with real data for more profitable campaigns
Identify top performers
Optimize by revenue instead of leads
| # | Campaign | Leads | ROAS |
|---|---|---|---|
| 1 | Website RetargetingTOP | 950 | 5.7x |
| 2 | Brand Keywords | 565 | 5.7x |
| 3 | Report Campaign | 825 | 4.5x |
| 4 | B2B Decision Makers | 725 | 4.0x |
Your CRM integrated
Real-time updates on deals and revenue
Lead "Max Mustermann" received
Optimize for Revenue, not just leads and clicks
Connect your CRM and instantly see which campaigns deliver real ROI, so you can invest your budget precisely in the winners.
| Campaign | Leads | €/Lead | Qualified | Calls | Proposal | Closed | €/Close | Revenue |
|---|---|---|---|---|---|---|---|---|
Meta – Lookalike DE | 50 | €20 | 32 | 15 | 10 | 5 | €200 | €30,000 |
Google – Brand KW | 33 | €50 | 28 | 22 | 16 | 10 | €100 | €80,000 |
Meta – Retargeting | 41 | €30 | 25 | 18 | 12 | 7 | €143 | €53,400 |
Trace the full customer journey
See exactly which touchpoints drove your highest-value deals
Better Event Match Quality
Server-side tracking delivers more precise data to your ad platforms - meaning higher event match quality and better campaign performance.
100% Tracking, 0% Tech Headaches
Professional tracking is complex. That's why we don't leave you alone with it. Our expert team handles the complete setup for you - error-free and tailored to your needs.
Direct Expert Support
No endless waiting queues. Chat directly with our tracking specialists who know your setup inside and out.
Seamless Integrations
Connect LeadMetrics with your favorite tools. CRM, ad platforms and more.
Transparent Setup Process
Sit back and leave the technical details to us. Follow along live as everything gets done.
Tracking Script Setup
Add tracking code to your website to capture user events
Ad Platform Integration
Connect your ad accounts to track campaign performance
Ad Tracking Parameters
Setup the tracking parameters for your ads to ensure correct attribution
Integrations
Configure external integrations to combine all your lead data sources
Conversion API
Setup Conversion API for ad platforms to optimize ad delivery
All features for maximum performance
From custom dashboards to AI insights - everything you need.
Custom Dashboards
Customizable dashboards with custom widgets. Create KPI dashboards in seconds with templates or individual customization.
LeadMetrics Conversion API
Server-side tracking for 100% accuracy. Direct event handoff to META, Google & Co. - bypasses cookie banners and ad blockers.
Funnel Insights & Touchpoints
Understand the complete customer journey. Track every touchpoint from the first ad to the final CRM deal.
CRM AdSync
Sync CRM deals with your ad platforms. Real-time updates on changes and automatic ROAS calculation.
AI Marketing Copilot
AI-powered insights and optimization suggestions. Recognize patterns, identify top performers, and optimize automatically.
Marketing Reporting
Create professional marketing reports for your clients and your team.
The foundation for measurable growth
No more blind flying. The tracking setup that performance marketers and companies rely on.
Data from anywhere. Precisely captured, directly processed.
Deals, stages & revenue - automatically from your CRM.
100% Data Accuracy
No data loss from cookie banners or ad blockers
Trusted by 150+ companies
Agencies, marketers & companies rely on LeadMetrics.
Danny Schantz
Prevail Performance GmbH
Andy Deibel
Allianz
Frederic Luhede
FLOW
"As a lead gen agency, we often faced the problem of losing track of our numbers, and we also wanted to give our clients more transparency regarding their lead campaigns. LeadMetrics offered us exactly these features and solved these problems!"
Michael Drazdansky
Bluedrop GmbH
"To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!"
Valentin Zetter
AdOnly GmbH
"For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports."
Adrian
AB Webstudios
"LeadMetrics is very easy to set up and you get along with it right away. The interface is clear and understandable. If you ever need help, you get very fast and very friendly support."
Andy Deibel
Allianz
"What I like most about LeadMetrics is the simple handling and the uncomplicated implementation of tracking codes. The user interface is intuitively designed, so that all important tracking functions can be set up quickly even without deep technical knowledge."
Alex
Estateanfrage
"The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead."
Devin Betschart
brandAktuell AG
"LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels."
Arnold
Ad Care Solutions OG
"LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools."
Faisal Darwish
Sevarox GmbH
"With one glance, you can see all KPIs in a dashboard that you can put together independently."
Frederic Luhede
FLOW
"As a lead gen agency, we often faced the problem of losing track of our numbers, and we also wanted to give our clients more transparency regarding their lead campaigns. LeadMetrics offered us exactly these features and solved these problems!"
Michael Drazdansky
Bluedrop GmbH
"To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!"
Valentin Zetter
AdOnly GmbH
"For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports."
Adrian
AB Webstudios
"LeadMetrics is very easy to set up and you get along with it right away. The interface is clear and understandable. If you ever need help, you get very fast and very friendly support."
Andy Deibel
Allianz
"What I like most about LeadMetrics is the simple handling and the uncomplicated implementation of tracking codes. The user interface is intuitively designed, so that all important tracking functions can be set up quickly even without deep technical knowledge."
Alex
Estateanfrage
"The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead."
Devin Betschart
brandAktuell AG
"LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels."
Arnold
Ad Care Solutions OG
"LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools."
Faisal Darwish
Sevarox GmbH
"With one glance, you can see all KPIs in a dashboard that you can put together independently."
Frederic Luhede
FLOW
"As a lead gen agency, we often faced the problem of losing track of our numbers, and we also wanted to give our clients more transparency regarding their lead campaigns. LeadMetrics offered us exactly these features and solved these problems!"
Michael Drazdansky
Bluedrop GmbH
"To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!"
Valentin Zetter
AdOnly GmbH
"For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports."
Adrian
AB Webstudios
"LeadMetrics is very easy to set up and you get along with it right away. The interface is clear and understandable. If you ever need help, you get very fast and very friendly support."
Andy Deibel
Allianz
"What I like most about LeadMetrics is the simple handling and the uncomplicated implementation of tracking codes. The user interface is intuitively designed, so that all important tracking functions can be set up quickly even without deep technical knowledge."
Alex
Estateanfrage
"The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead."
Devin Betschart
brandAktuell AG
"LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels."
Arnold
Ad Care Solutions OG
"LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools."
Faisal Darwish
Sevarox GmbH
"With one glance, you can see all KPIs in a dashboard that you can put together independently."
Frederic Luhede
FLOW
"As a lead gen agency, we often faced the problem of losing track of our numbers, and we also wanted to give our clients more transparency regarding their lead campaigns. LeadMetrics offered us exactly these features and solved these problems!"
Michael Drazdansky
Bluedrop GmbH
"To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!"
Valentin Zetter
AdOnly GmbH
"For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports."
Adrian
AB Webstudios
"LeadMetrics is very easy to set up and you get along with it right away. The interface is clear and understandable. If you ever need help, you get very fast and very friendly support."
Andy Deibel
Allianz
"What I like most about LeadMetrics is the simple handling and the uncomplicated implementation of tracking codes. The user interface is intuitively designed, so that all important tracking functions can be set up quickly even without deep technical knowledge."
Alex
Estateanfrage
"The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead."
Devin Betschart
brandAktuell AG
"LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels."
Arnold
Ad Care Solutions OG
"LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools."
Faisal Darwish
Sevarox GmbH
"With one glance, you can see all KPIs in a dashboard that you can put together independently."
Faisal Darwish
Sevarox GmbH
"With one glance, you can see all KPIs in a dashboard that you can put together independently."
Arnold
Ad Care Solutions OG
"LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools."
Devin Betschart
brandAktuell AG
"LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels."
Alex
Estateanfrage
"The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead."
Andy Deibel
Allianz
"What I like most about LeadMetrics is the simple handling and the uncomplicated implementation of tracking codes. The user interface is intuitively designed, so that all important tracking functions can be set up quickly even without deep technical knowledge."
Adrian
AB Webstudios
"LeadMetrics is very easy to set up and you get along with it right away. The interface is clear and understandable. If you ever need help, you get very fast and very friendly support."
Valentin Zetter
AdOnly GmbH
"For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports."
Michael Drazdansky
Bluedrop GmbH
"To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!"
Frederic Luhede
FLOW
"As a lead gen agency, we often faced the problem of losing track of our numbers, and we also wanted to give our clients more transparency regarding their lead campaigns. LeadMetrics offered us exactly these features and solved these problems!"
Faisal Darwish
Sevarox GmbH
"With one glance, you can see all KPIs in a dashboard that you can put together independently."
Arnold
Ad Care Solutions OG
"LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools."
Devin Betschart
brandAktuell AG
"LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels."
Alex
Estateanfrage
"The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead."
Andy Deibel
Allianz
"What I like most about LeadMetrics is the simple handling and the uncomplicated implementation of tracking codes. The user interface is intuitively designed, so that all important tracking functions can be set up quickly even without deep technical knowledge."
Adrian
AB Webstudios
"LeadMetrics is very easy to set up and you get along with it right away. The interface is clear and understandable. If you ever need help, you get very fast and very friendly support."
Valentin Zetter
AdOnly GmbH
"For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports."
Michael Drazdansky
Bluedrop GmbH
"To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!"
Frederic Luhede
FLOW
"As a lead gen agency, we often faced the problem of losing track of our numbers, and we also wanted to give our clients more transparency regarding their lead campaigns. LeadMetrics offered us exactly these features and solved these problems!"
Faisal Darwish
Sevarox GmbH
"With one glance, you can see all KPIs in a dashboard that you can put together independently."
Arnold
Ad Care Solutions OG
"LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools."
Devin Betschart
brandAktuell AG
"LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels."
Alex
Estateanfrage
"The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead."
Andy Deibel
Allianz
"What I like most about LeadMetrics is the simple handling and the uncomplicated implementation of tracking codes. The user interface is intuitively designed, so that all important tracking functions can be set up quickly even without deep technical knowledge."
Adrian
AB Webstudios
"LeadMetrics is very easy to set up and you get along with it right away. The interface is clear and understandable. If you ever need help, you get very fast and very friendly support."
Valentin Zetter
AdOnly GmbH
"For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports."
Michael Drazdansky
Bluedrop GmbH
"To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!"
Frederic Luhede
FLOW
"As a lead gen agency, we often faced the problem of losing track of our numbers, and we also wanted to give our clients more transparency regarding their lead campaigns. LeadMetrics offered us exactly these features and solved these problems!"
Faisal Darwish
Sevarox GmbH
"With one glance, you can see all KPIs in a dashboard that you can put together independently."
Arnold
Ad Care Solutions OG
"LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools."
Devin Betschart
brandAktuell AG
"LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels."
Alex
Estateanfrage
"The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead."
Andy Deibel
Allianz
"What I like most about LeadMetrics is the simple handling and the uncomplicated implementation of tracking codes. The user interface is intuitively designed, so that all important tracking functions can be set up quickly even without deep technical knowledge."
Adrian
AB Webstudios
"LeadMetrics is very easy to set up and you get along with it right away. The interface is clear and understandable. If you ever need help, you get very fast and very friendly support."
Valentin Zetter
AdOnly GmbH
"For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports."
Michael Drazdansky
Bluedrop GmbH
"To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!"
Frederic Luhede
FLOW
"As a lead gen agency, we often faced the problem of losing track of our numbers, and we also wanted to give our clients more transparency regarding their lead campaigns. LeadMetrics offered us exactly these features and solved these problems!"
Frequently Asked Questions
Here you'll find answers to the most important questions about LeadMetrics. More questions? Feel free to contact us.
Everything you need to know
Still have questions?