Server-side

Conversion API

Send leads, deals and purchases server-side to Meta, Google Ads, TikTok and LinkedIn – so the algorithms optimize for real results instead of form submits.

Lead
Sources: website, CRM, paymentsServer-side to your ad platforms

Optimize for revenue

Report not just leads but won deals, purchases and subscriptions – your campaigns learn which users actually buy.

Sent server-side

LeadMetrics sends events directly to the ad platforms – independent of your visitors' browsers.

Full transparency

For every lead you can see which events were sent to which platform.

Why the pixel alone is not enough

The browser pixel sees who submits a form. It does not see which of those leads becomes a customer later. A campaign that optimizes only for leads finds more people who fill out forms – not necessarily more buyers.

With the LeadMetrics Conversion API you report the results from your CRM and payment provider back to the ad platforms. That way the algorithm learns which users actually bring revenue.

Events from CRM & payments

Won deals from HubSpot or Close and payments from Stripe, CopeCart or Digistore24 are sent as conversions automatically.

Attributed data only

Choose whether to send only events whose lead came through that platform – or, for Meta and TikTok, all data.

Enriched events

Besides hashed email and phone number, click ids and further signals are sent so the platform can match the event to the right person.

Value & currency

Purchases and deals are sent with value and currency – the basis for value-based bidding.

How to set it up

  1. Connect your ad account

    Connect your Meta, Google Ads, TikTok or LinkedIn account to your project.

  2. Map your events

    Choose which LeadMetrics event (for example "deal won") is sent as which conversion event of the platform.

  3. Optimize your campaigns

    From now on real results reach the platform – use them as the optimization goal of your campaigns.

Ready for better tracking?

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Frequently asked questions

Meta, Google Ads, TikTok and LinkedIn.

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